Preserving our cultural heritage

A pioneer of the department store concept, Printemps possesses an exceptional architectural, cultural and artistic heritage, which it preserves with the utmost care. In addition to renovating and remodeling its stores, the Group promotes its brand identity and rich history through numerous initiatives in line with the second pillar of its CSR strategy, “an inspiring trendsetter”: exhibitions, guided tours, etc. And let us not forget the unmissable Christmas window displays, which delights visitors to Boulevard Haussmann since 1924.

A unique architectural heritage

It is a place both grandiose and steeped in history. Since 1865, the Printemps department store on Boulevard Haussmann in Paris has undergone numerous transformations and endured many adversities, including two fires! To this day, this architectural masterpiece continues to offer its millions of annual visitors a unique experience combining shopping and cultural discovery, making it one of the French capital's major tourist attractions. Since 1975, the store's facades have been listed as Historic Monuments. The latest restoration project, which began in 2009 and lasted four years, restored the store's eight corner rotundas and its facades. This extensive operation, the largest private worksite in Paris at the time, involved a vast array of craftsmen, including stonemasons, mosaicists and marble masons. The main cupola, comprising 3,181 stained glass windows, was also renovated and electrified in 2015. More recently, in 2021, Printemps Haussmann breathed new life into two of its most spectacular interior architectural features: the Coupole Binet and the Pont d'Argent, entirely renovated to house the world's largest physical space dedicated to second-hand luxury and designer goods in a department store, the 7ème Ciel. In 2023, its historic grand staircase was restored and reopened to the public after more than 40 years of disuse. The Group also pays particular attention to preserving the buildings in its network, of which Printemps Deauville, the first provincial branch of the Printemps department store, is one of the architectural landmarks. The façade of this true Norman jewel, created in 1912, was the focus of a renovation program from 2017 to 2019. More than 30 craftsmen and craftswomen, mostly local and representing over ten different trades, took part in the restoration. In 2023, the interior of Printemps Deauville was renovated, giving rise to a new store format that fully showcases its historic heritage.

A department dedicated to promoting the brand

Throughout the year, the Brand Culture and Heritage department identifies and produces content to promote and publicize the history of Printemps. A true “black box” for the brand, it publishes heritage-related information every week on Printemps' social media profiles: presentation of a current exhibition, a partnership with an illustrator, publication of old magazine covers, historic comparisons of past and present buildings... In addition to organizing exhibitions and guided tours, the department is also in charge of cataloguing, preserving and digitizing heritage collections, promoting the Printemps brand identity and codes, and storytelling for marketing operations. It was also by opening up its archives and sharing its memory that Brand Culture and Heritage department helped journalist Philippe Boussard trace Raoul Minot's whereabouts for his investigation published in Le Monde, thus revealing this forgotten story.

Learn more on Raoul Minot

Exhibitions, tours, parades: ask for the program!

Printemps regularly celebrates its heritage with events as rich as they are spectacular. Since 2024, the Boulevard Haussmann store has rolled out the red carpet at its 7ème Ciel space, offering customers the chance to attend a real fashion week show to experience fashion live and immerse themselves in the latest trends. The program features a selection by teams of expert stylists, who share their favorite picks and fashion tips. Printemps Lille also regularly presents the current season's leading designer silhouettes in exceptional venues such as the Villa Cavrois or La Piscine – Musée d'art et d'industrie André Diligent in Roubaix. The Wybo cupola, a sumptuous 800m2 space under an Art Deco glass roof, was recently the setting for the “Vestologie” exhibition, a thematic tour exploring the rich social and cultural history of the jacket. In addition, the Printemps Haussmann, Deauville, Lille, Lyon, Nancy, Rouen, Parly 2, Valentine, Toulon, Nation, Vélizy 2 and Tours department stores open their doors every year for the European Heritage Days. For an exceptional weekend, it is the stores' own staff who take on the role of impromptu guides to bring visitors on a fabulous adventure combining architecture, fashion and history.

Eye-catching window displays

The first Christmas window displays animated by automatons appeared on Boulevard Haussmann in 1922. More than fifty years later, in 1974, puppeteer Jean-Claude Ducloux known as Dehix came up with the idea of replacing the automatons with wire puppets connected to motors. Thanks to this new technology, the characters spring to life to make the scenes ever more realistic and spectacular.

Still today, the creation of animated window displays is the fruit of collaboration between Printemps' artistic direction and the Ducloux Dehix family, puppeteers from father to son. This know-how is reinvented every year, while retaining its original spirit: to offer moments of dream and wonder. Iconic toys and exclusive Printemps creations come to life alongside puppets dressed in tailored clothing made by a seamstress, as they emerge in the windows in a truly enchanted play.

Between tradition and innovation, craftsmanship and eco-responsibility (the characters and sets are made from recycled materials), the Christmas window displays invite everyone to be carried away with the holiday spirit. This sublime scenography, entirely free of charge, attracts millions of visitors every year from 7 to 77 years old!

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