Encouraging youth and women’s empowerment

Women make up the majority of Printemps' workforce and customers. It was only natural, therefore, that the Group should encourage their independence and personal fulfillment from its inception. In recent years, it has stepped up its initiatives in favor of women's health, as illustrated by the initiatives carried out in partnership with the Odysséa and RoseUp associations. It also actively supports the designers and creators of tomorrow through collaborations with several fashion schools and the launch of calls for projects. All these commitments illustrate the second pillar of its CSR strategy, “an inspiring trendsetter”.

Gender equality is our credo

Since 1865, women have formed the heart of Printemps: they indeed represent 70% of its customers and employees. A commitment to gender equality was therefore an obvious choice for the Group. Today, more than ever, Printemps is committed to women's empowerment through a number of partnerships with emblematic associations fighting against precariousness, such as the Fondation des Femmes, Agir pour la Santé des Femmes (ADSF) and Tissons la Solidarité. Firmly committed to the fight against breast cancer, the Printemps Group has also supported RoseUp since 2013, an association that seeks in particular to inform, support and defend the rights of women affected by this cancer. The partnership, which has been celebrated each year since 2014 with a gala dinner hosted under the Printemps Haussmann cupola, has also led to several initiatives such as charitable sales promotions or the auction in partnership with Christie’s of puppets from Christmas windows designed by Chanel, Dior, Prada or Burberry. In addition, the partnership with Odysséa, initially launched by the Printemps Nation store in 2009, has continued to grow in size. Since its launch, it has raised over 1.7 million euros for medical research on breast cancer, in particular at the Institut Gustave Roussy. Fundraising activities include gala events, charity shopping sprees and participation in Odysséa races.

Nurturing the young designers of tomorrow

As a trendsetter and talent scout, the Printemps Group makes it a point of honor to actively support the most promising young designers. Through exclusive collaborations, dedicated showcases and prestigious events, it offers a unique platform where new voices in fashion and design can emerge. This role of mentor and promoter enables the Group to accompany these talents in their development, while enriching its offering with bold, avant-garde creations to the delight of its customers. In this role, Printemps regularly teams up with training institutes such as ESMOD Internation, Institut Français de la Mode and Ecole Duperré. For its part, Made In Design invites young designers between the ages of 18 and 30 to take part in its Young Talent competition. Finally, Citadium regularly showcases emerging fashion talent, as illustrated by its Youth Culture campaign unveiled in 2024.

In 2024, its partnership with ESMOD International, a pioneer of specialized fashion schools, celebrated emerging creativity through the Prix Printemps. Four ESMOD students were honored for their reinterpretation of the jacket.

Students from the Institut Français de la Mode (IFM Exchange Program) presented their project dedicated to recycling textile waste, in collaboration with The Or Foundation Ghana, in Printemps Haussmann's “7ème Ciel” space.

On a number of occasions, Printemps has also provided a platform for École Duperré students to promote their creativity in art and design in a variety of formats (video, photo exhibitions, etc.).

For its part, Made In Design invites young designers between the ages of 18 and 30 to take part in its Young Talent competition. Open to creative professionals, students from design, decoration or architecture schools, and even self-taught designers, the competition enables participants to present their projects to a jury of professionals. The winner is then invited to publish and market their creation via the Made In Design platform.

Finally, Citadium regularly showcases emerging fashion talent, as illustrated by its Youth Culture campaign unveiled in 2024. This call for talent enables graphic designers, rappers, designers, photographers, directors, models, chefs, trendsetters, artists and set designers to see their creations come to life in Citadium stores and on social media.