For the new Citadium campaign, the true spirit of the outdoors has settled in the heart of Normandy with brands like Patagonia, The North Face, Arc'Teryx, Columbia and more. Inspired directly by these expert brands in outdoor sports, Citadium is presenting NewCo, its new theme for the Normandy campaign.
NewCo showcases layered materials, vented cuts and ski masks, while the photo shoot represents characters who play with striking color combinations: purple, neon green, grey, check patterns and warm knits.
While winter nears its end, its style remains forever in season.
On the same theme
CITADIUM YOUTH CULTURE
Until September 29, 2024, Citadium is becoming a real springboard for discovering tomorrow's creatives through a major call for talent.
REOPENING OF CITADIUM BEAUBOURG
After two months of construction, CITADIUM Beaubourg is revealing its new look. The 420 sqm space in downtown Paris was redesigned and updated to become a sophisticated and minimalist ...
PLANET© IN SIGHT!
CITADIUM is unveiling its new loyalty program called PLANET©, a gamified community full of exclusive advantages and exciting challenges.
Corner CrushON x Citadium
A new space dedicated to second-hand items coming to Citadium, with a 100% vintage and streetwear selection.
CITADIUM PRESENTS FAT CHRISTMAS
Christmas is going to be big at CITADIUM, very big! With everything oversized, this year’s holidays are XXL !
CITADIUM PRESENTS DR MARTENS SUMMER JAM
The temple of youth culture continues to push the envelope through its recent collaboration with the electronic dance group Frequency, led by movement director Hflow.
CITADIUM PAYS HOMAGE TO SKATE CULTURE
More than 20 years after its creation, Citadium is paying homage to skate culture in its latest digital campaign for the Icons line by Columbia.
CITADIUM WELCOME RINSE ACADEMY
CITADIUM, the Printemps Group’s flagship brand dedicated to Youth Culture, is nurturing strong bonds with the community and sharing its discoveries in fashion, art, music and pop ...
The GOLDEN BLOCKS ACADEMY At CITADIUM STUDIO
As part of the partnership between the Golden Blocks Academy and the hip-hop radio station Le Mouv', Citadium Studio hosted its very first talk show.
Citadium’s Christmas MicroDonation campaign
To ring in the holidays, Citadium is celebrating the return of convivial family dinners with the “Citadium Christmas Dinner” campaign.
CITADIUM CHRISTMAS DINNER
This year, Citadium is celebrating the art of living, gathering and celebrating together that is one of the greatest of Chrsitmas traditions.
C[RE]ATE, THE NEW CITADIUM CAMPAIGN
As part of Citadium's new "streetcare" sales campaign, the brand is partnering with the upcycling collective ISLA through October 24, 2021.
UNISEX FLOORS IN CITADIUM CAUMARTIN
For its renovation, the Citadium Caumartin store chose to forego separate floors for men’s and women’s fashion, choosing instead to give the floor to unisex fashion.
FASHION GREEN DAYS TALK
Sophie Bocquet, commercial director of Citadium, took the stage on 17 September for “Second Hand: A growing market” – a series of conferences organised by Fashion Green Hub about ...