Printemps

12.07.2022

A new Gold Trophy for the first Printemps virtual store

Gold Trophy for the first Printemps virtual store

 

On June 21-22, the CX AWARDS recognized Printemps and its partner USERADGENTS in the Innovative Technology category for its first immersive store.

 

Unveiled during the launch of the new Printemps brand identity, “My First Virtual Store” offers a brand-new virtual experience !

 

 

Step right into your Printemps store, entirely modeled in 3D.

Wander through various spaces in this dreamlike world reclaimed by nature: from the hanging gardens with its blossoming cherry tree and hidden bags to the flowerbed of jewelry and sneaker nook, every visitor is free to snap up their favorite item and win their first NFT !

 

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