At the 2022 Stratégies Awards for Customer Experience in Biarritz, Printemps won the silver prize for "My First Virtual Store" in the One-to-One Digital Marketing category.
This is a new award for the "Virtual Store", which offered visitors a new and unique shopping experience during a dreamlike 360° tour at the launch of its new brand platform on Printemps.com.
Directly integrated into the Printemps ecosystem, the virtual experience presents a 3D store accessible on the site from any browser, computer or smartphone. Each product has a description including the opinion of a personal shopper and is available for purchase online. The experience has attracted more than 5,000 new customers.
For over 10 years, the Stratégies Awards for Customer Experience have brought together and recognized the best practices and innovations in the field.
On the same theme
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PREMIUM EXPERIENCES
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After 7 months of renovation, Printemps Marseille Valentine completes its metamorphosis!
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Printemps Lille presented the flagship silhouettes of designers for the autumn-winter 2024 season at an exceptional venue, La Piscine - Musée d'art et d'industrie André Diligent in Roubaix.
THE VEST ON SHOW AT PRINTEMPS
Until October 13, Printemps Haussmann's historic blue cupola houses the temporary exhibition “Vestologie”.
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PRINTEMPS X ESMOD
As part of the ESMOD Talent Show, Printemps awarded the “Prix Printemps” to Nathan Vandenberghe.
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Le Printemps has appointed chef Gregory Gourdet as culinary director of its upcoming concept at One Wall Street NYC.
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Taste the world at Printemps! Whether you're a duo or a group, take part in culinary masterclasses at Printemps Haussmann.
PRINTEMPS HAUSSMANN GUIDED TOURS
Discover the secrets of a Grand Magasin: go behind the scenes at Printemps Haussmann!
TYPOLOGY SETS UP SHOP EXCLUSIVELY AT PRINTEMPS
Typology opens a corner at Printemps Haussmann!