After creating its virtual store and producing its first NFT drop, Printemps is continuing its foray into Web3 with the launch of its virtual fashion brand on printemps.com
Created by republiqe, the expert house in digital fashion, and in close collaboration with the department store's digital teams, the "Magnetic Vibes" collection is composed of a complete wardrobe of nearly 40 women's, men’s, and gender-neutral pieces, as well as a bonus coat for cats and dogs.
For this first collection, the rigorous "cuts" contrast with the joyful chromatic range dominated by green, the color of spring and Printemps. Patterns include the new symbols of the Printemps brand, such as the layered heart-shaped "P"
DIGITAL FASHION BY PRINTEMPS : A USER'S MANUAL
Accessing the pieces is easy:
- Select one or more pieces on printemps.com and add them to your cart
- On the payment page, send a photo of yourself in your underwear, bathing suit or close-fitting clothing
- A digital “tailor” will then make the necessary adjustments directly in the photo
- 72 hours after purchase, or receiving the photo, your new outfit is ready to post on social media
Step into a new era while falling for exclusive creations that adapt virtually to your photo.
The "MAGNETIC VIBES" collection is available exclusively on printemps.com
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